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It’s a really innovative way to look at web searching. But, it creates what could potentially be a massive shift in SEO.

Voice Searching: Do Online Marketers Have Another Entire Format to Have to Deal With?

Readers could have found this page using their voice. Siri is nearly ubiquitous. She is certainly widely used for search engines, and she is slowly getting smarter. Voice software built into mobile phones and desktops can be useful for searching the web. Users only need to say “Hey Siri” or some variation and the voice recognition platform is recognized. Siri is asked a question and she reads off the results as needed.

Hey Siri!

It’s a really innovative way to look at web searching. But, it creates what could potentially be a massive shift in SEO. Some marketers readily agree that Siri is just a nice extension of what is already happening, and her impact is minor at most. Others say that the addition of voice recognition creates a fundamental and catastrophic shift in the groundwork for search engine optimization.

 

What is it? The reality is that both can be correct, technically, but neither is likely to be the result. Voice recognition software is certainly more than a cursory trend. In 2017, about 20% of all web content was searched using voice recognition. Some speculate this to reach 50% by the end of 2018. This is a huge shift from just two years ago, where voice recognition was partly a novelty. The technology has improved. Apple SVP, Phil Schiller, even joked, saying that he isn’t afraid to say Hey Siri on stage at press conferences. Clearly, there is growing confidence.

What Impact will Voice Recognition Have?

At its very surface, voice recognition is going to have an impact. Marketers may rely on distinctly more natural keywords. They may begin targeting entire sentences in the keyword design, which was typically a fruitless endeavor when people were manually typing search queries. Others are saying it is too early to really tell, using Google Ranker to see how things are unfolding.

Voice software could be the next big evolution marketers have to contend with following the aftermath of the mobile rush. Could it have a small overall impact or could it seismically shift the entire landscape? Google Ranker could help pinpoint these trends and help predict the next step.